π 10. Findings of the week
How to stand out in a crowded market as a junior UX, how to show your design impact, Figma feedback template...
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Break into UX π»
βHow to stand out in a crowded market as a junior UX?βπ
In a crowd full of junior UX designers, this question is often asked. How can you really stand out? We've searched for some resources to help you and here are the main takeaways:
Include real-world projects in your portfolio. The fact is, most juniors portfolios look the same: they don't really show projects that have a real-world impact. In fact, recruiters want to see, through your projects, how much your skills have contributed to making a tangible impact ("it could be money, growth, donations, engagement or other quantifiable results").
Don't use a UX case study template unless you change it and make it really personal. In general, they don't represent how UX designers actually work in real projects.
But βhow does one gain real-world experience if one has never been given the opportunity to have real-world experience?β The author suggests creating your own opportunity. For example, connect with early-stage startups within tech accelerators and incubators near you.
Leverage your previous experience: we've already done a findings on this (findings nΒ°4). But typically, just because you're switching to UX doesn't mean you have to start over. Learn how to leverage your experience and use it to your advantage.
Keep learning: you need to develop the lifelong learning mentality that UX designers have. Recruiters want to see that you have a solid theoretical foundation and can apply it.
Review your portfolio by an expert: finally, get feedback from seniors and iterate. You can do it through ADP List, UX Coffee Hours, Mixed Methodsβ¦
A concept explained βοΈ
Metrics to use to evaluate your design
If you want to know how to measure your design, we've found something for you! Here are a series of metrics you can use to show the impact of your design.
But first, why is this important? Because businesses only have so many resources in terms of time and money. So it's important to know where to put those resources. That's why it's useful to define metrics.
Also remember that there are no "right metrics", it all depends on the company's goals and the product vision.
Net promoter score (NPS): itβs a metric used to assess customer loyalty by asking customers how likely they are to recommend a company to a friend or colleague. Answers are scored from 0 to 10, and customers are classified as Promoters, Passives, or Detractors. While it is not strictly a design metric, a low NPS score is often related to bad user experience and bugs. Tools such as Delighted, Promoter.io, and Starred can be used to measure NPS.
System usability scale (SUS): developed by John Brooke in 1986, is a questionnaire-based method to assess the usability of a system. It includes 10 questions, scored on a Likert scale β(Strongly disagree to strongly agree)β, to produce a usability score that can be used to compare between old and new designs or with competitors' designs.
Customer Satisfaction Score (CSAT): it measures user satisfaction of a product/feature using a single question and a rating scale (from 1 which is very unsatisfied to 5 which is very satisfied). The score is calculated by dividing the number of satisfied customers by the total responses and multiplying by 100.
There are many other metrics that you can discover in this article.
Cool tools for you β¨
#1 Figma feedback kit
We came across this very cool template on Figma. It makes it easy to get feedback from the team you work with.
#2 Refactoring UI: a practical book to improve your UI skills
When we started learning about user interface, this book was very helpful. It gives you practical ways to improve your designs. Since we don't have any visual background, we found this book very interesting! If you have any other resources, please feel free to share them with us :)
Weekly inspirations β‘οΈ
#1 Hannahβs portfolio
Hannah currently works as a human interface designer at Apple. You should definitely check out her well-designed case studies :)
#2 Product selection
Back in time! Through this website, you can see how the user interface of successful companies has evolved over time.
Juniorβs jobs
Europe π
UI/UX Designer - TPO Agency, Louvain, Belgium
UI/UX Designer - Evolution - Riga, Latvia
America π
UI/UX Designer -** The University of British Columbia - Vancouver - Canada
UI Designer - Hitch - Mexico - Mexico
Asia π
UI/UX Designer - Smart Axiata - Phnom Penh, Cambodia
User Interface (UI)/ User Experience (UX) Designer - MINDEF - Singapore
Africa π
UI Designer - Arcab, remote, Congo
UI/UX Designer - Valeo - Cairo - Egypt
Thatβs all! Thank you for reading.
If you have a question, weβll answer it in the next newsletter. Feel free to ask it here.
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See you on the next news,
Mialy and Michel